Sour Patch Kids
Durring my final year at the University of Missouri I was selected as one of three students to lead the school’s premier student-staffed integrated communications agency, MOJO Ad, as account manager.
My team and I spent the semester working on a campaign for a real-world client, Mondelēz International, who tasked us with securing Sour Patch Kids place as a Gen Z culture icon through influencer and brand collaborations.
A big ask like that requires even bigger thinking. The semester resulted in the most intensive--but most rewarding, project in my career thus far.
Sour Patch Kids
Durring my final year at the University of Missouri I was selected as one of three students to lead the school’s premier student-staffed integrated communications agency, MOJO Ad, as account manager.
My team and I spent the semester working on a campaign for a real-world client, Mondelēz International, who tasked us with securing Sour Patch Kids place as a Gen Z culture icon through influencer and brand collaborations.
A big ask like that requires even bigger thinking. The semester resulted in the most intensive--but most rewarding, project in my career thus far.
Sour Patch Kids
Durring my final year at the University of Missouri I was selected as one of three students to lead the school’s premier student-staffed integrated communications agency, MOJO Ad, as account manager.
My team and I spent the semester working on a campaign for a real-world client, Mondelēz International, who tasked us with securing Sour Patch Kids place as a Gen Z culture icon through influencer and brand collaborations.
A big ask like that requires even bigger thinking. The semester resulted in the most intensive--but most rewarding, project in my career thus far.
"I felt [this campaign] put the most thought into campaign architecture and how you create a seamless experience. The UX/UI of consumer experience was best in class and competes with professional agency work product. Overall presentation design quality was excellent."
- Jon Halvorson, Global SVP OF Consumer Experience AT Mondelēz
Creative Brief
"I felt [this campaign] put the most thought into campaign architecture and how you create a seamless experience. The UX/UI of consumer experience was best in class and competes with professional agency work product. Overall presentation design quality was excellent."
- Jon Halvorson, Global SVP OF
Consumer Experience AT Mondelēz
Creative Brief
"I felt [this campaign] put the most thought into campaign architecture and how you create a seamless experience. The UX/UI of consumer experience was best in class and competes with professional agency work product. Overall presentation design quality was excellent."
- Jon Halvorson, Global SVP OF Consumer Experience AT Mondelēz
