State of the YAYA

During the Spring 2023 semester, I was selected as one of three students from the Strategic Communication program to lead the school’s premier student-staffed integrated communications agency as an account manager.

In this role, I spearheaded the development of the 2023 State of the Youth and Young Adult (YAYA), a research report examining the beliefs and behaviors of 18- to 24-year-olds. My team specifically explored ideas about life milestones through the idea of a cross-country road trip in our report “In the Driver’s Seat.”

At the end of the semester, we presented key findings to executives from LinkedIn, VMLY&R, FleishmanHillard, and other leading organizations. You can find our full presentation and report below.

State of the YAYA

During the Spring 2023 semester, I was selected as one of three students from the Strategic Communication program to lead the school’s premier student-staffed integrated communications agency as an account manager.

In this role, I spearheaded the development of the 2023 State of the Youth and Young Adult (YAYA), a research report examining the beliefs and behaviors of 18- to 24-year-olds. My team specifically explored ideas about life milestones through the idea of a cross-country road trip in our report “In the Driver’s Seat.”

At the end of the semester, we presented key findings to executives from LinkedIn, VMLY&R, FleishmanHillard, and other leading organizations. You can find our full presentation and report below.

State of the YAYA

During the Spring 2023 semester, I was selected as one of three students from the Strategic Communication program to lead the school’s premier student-staffed integrated communications agency as an account manager.

In this role, I spearheaded the development of the 2023 State of the Youth and Young Adult (YAYA), a research report examining the beliefs and behaviors of 18- to 24-year-olds. My team specifically explored ideas about life milestones through the idea of a cross-country road trip in our report “In the Driver’s Seat.”

At the end of the semester, we presented key findings to executives from LinkedIn, VMLY&R, FleishmanHillard, and other leading organizations. You can find our full presentation and report below.