Yahoo! Fantasy
In my Fall 2021 Management of Strategic Communication course, our semester-long client project was for Yahoo! Fantasy.
Using primary and secondary research, we drafted a situation analysis and creative brief providing valuable insights on the state of the company, category, consumer and competition.
Finally, we used our research to inform the creation of a creative brief and translated our findings into a final presentation to the client.
Yahoo! Fantasy
In my Fall 2021 Management of Strategic Communication course, our semester-long client project was for Yahoo! Fantasy.
Using primary and secondary research, we drafted a situation analysis and creative brief providing valuable insights on the state of the company, category, consumer and competition.
Finally, we used our research to inform the creation of a creative brief and translated our findings into a final presentation to the client.
Yahoo! Fantasy
In my Fall 2021 Management of Strategic Communication course, our semester-long client project was for Yahoo! Fantasy.
Using primary and secondary research, we drafted a situation analysis and creative brief providing valuable insights on the state of the company, category, consumer and competition.
Finally, we used our research to inform the creation of a creative brief and translated our findings into a final presentation to the client.
Creative Brief
Reel Time Rewind
One of our ideas to create more moments of connection beyond just the initial draft for fantasy football was a Spotify Wrapped-esque finale to the season. With the Reel Time Rewind, Yahoo!'s great data tools could give fantasy players a way to look back on the season and connect with their team.
Creative Brief
Reel Time Rewind
One of our ideas to create more moments of connection beyond just the initial draft for fantasy football was a Spotify Wrapped-esque finale to the season. With the Reel Time Rewind, Yahoo!'s great data tools could give fantasy players a way to look back on the season and connect with their team.
Creative Brief
Reel Time Rewind
One of our ideas to create more moments of connection beyond just the initial draft for fantasy football was a Spotify Wrapped-esque finale to the season. With the Reel Time Rewind, Yahoo!'s great data tools could give fantasy players a way to look back on the season and connect with their team.
